B2B Marketing Manager

B2B Marketing Manager

Job Overview: The B2B Marketing Manager will lead the marketing strategies and initiatives to promote our B2B e-marketplace platform in the region. This role involves managing both online and physical B2B marketing campaigns, building vendor relationships, and driving growth in the marketplace.

Key Responsibilities:

1. Vendor Onboarding and Engagement:
• Market to potential vendors and key accounts to invite them to register on the marketplace.
• Assist with the onboarding process, providing support and guidance to ensure smooth integration.
• Develop initial marketing communications to engage and attract new vendors.
• Support the successful operation and flow of B2B orders on our e-marketplace, ensuring a seamless transaction experience.
2. Marketing Strategy and Execution:
• Develop and implement comprehensive marketing strategies to enhance the marketplace's presence in the region.
• Work to create and execute promotional campaigns, both online (e.g., email marketing, social media) and offline (e.g., key account marketing, trade shows).
• Monitor and analyze market trends to adjust strategies and stay competitive.
3. E-commerce Marketing:
• Leverage digital marketing techniques to drive vendor engagement and customer acquisition.
• Utilize tools like email marketing, SEO, PPC, and social media to increase marketplace visibility and traffic.
• Track and optimize digital marketing performance metrics.
4. B2B Physical Marketing and Travel:
• Develop and maintain strong relationships with key accounts and vendors through direct interactions and physical marketing efforts.
• Attend and represent the company at trade shows, industry events, and client meetings to promote the e-marketplace platform.
• Be prepared for frequent travel to meet with vendors and key accounts, ensuring their needs are met and fostering long-term partnerships.
5. Relationship Management:
• Build and maintain strong relationships with vendors, ensuring their needs are met and fostering long-term partnerships.
• Provide vendors with insights and recommendations to optimize their performance on the marketplace.
6. Performance Analysis:
• Track and analyze the effectiveness of marketing campaigns, providing reports and insights to the management team.
• Identify areas for improvement and implement changes to enhance marketing outcomes.

Required Skills and Qualifications:

• Excellent communication and interpersonal skills, with the ability to effectively negotiate and persuade.
• Strong organizational and leadership skills.
• Proven experience in developing and executing both digital and physical B2B marketing strategies.
• Proficiency in e-commerce marketing tools and techniques (e.g., email marketing, SEO, PPC, social media).
• Ability to work independently and manage multiple tasks effectively.
• Willingness to travel frequently for B2B marketing efforts.

Education and Experience:

• Bachelor’s degree in business, Marketing, or a related field.
• Prior experience in B2B e-commerce marketing and business development is beneficial.

Application Process: Submit your resume and cover letter to info@highbaseco.com. Subject line: "Application for B2B Marketing Manager".

Please Note:

• The position is a full-time role based on-site in Muharraq, Bahrain.
• We do not permit employees to engage in part-time work or serve as independent service providers (freelancers) for any third party during the employment contract period.
• Fluency in English and Arabic is essential for this role, as it involves interfacing with multilingual content and collaborating with diverse team members. Please indicate your language proficiency.

Required Skills and Qualifications:

• Excellent communication and interpersonal skills, with the ability to effectively negotiate and persuade.
• Strong organizational and leadership skills.
• Proven experience in developing and executing both digital and physical B2B marketing strategies.
• Proficiency in e-commerce marketing tools and techniques (e.g., email marketing, SEO, PPC, social media).
• Ability to work independently and manage multiple tasks effectively.
• Willingness to travel frequently for B2B marketing efforts.

Education and Experience:

• Bachelor’s degree in business, Marketing, or a related field.
• Prior experience in B2B e-commerce marketing and business development is beneficial.