Digital, Marketing Communication & Branding Expert

Job Purpose:

To lead Zain Bahrain’s Marketing Communication team participating in launching ATL, BTL & digital marketing strategies and implement them effectively and efficiently to promote the brand, associated messages, products & services of the company to achieve their business objectives.

Main Responsibilities & Duties: 

• Brand Management: responsible for maintaining and enhancing the company's brand image and identity. This involves developing and communicating clear brand guidelines, ensuring consistency in messaging, visuals and tonality across all communication channels, and monitoring brand perception among customers.
• Marketing Strategy Development: lead the marketing communication team to develop comprehensive marketing strategies that align with the company's business objectives.
• Integrated Marketing Campaigns: To conceptualize, plan, and execute integrated marketing campaigns across various channels, including digital, social media and offline promoting B2C and B2B products and services.
• Lead Content Creation: To oversee the creation of compelling and relevant content calendar for marketing materials, including but not limited to owned websites, social media channels, email newsletters, and other indirect channels.
• Trend-savvy content creation experience, passionate about social media, up to date with the latest TikTok and IG trends, and able to craft engaging content that elevates our brand presence across platforms.
• Proficient in using AI-powered tools and modern content creation platforms to produce high-quality, engaging, and on-trend visuals and copy efficiently.
• Paid and Organic Advertising: To plan and execute advertising campaigns across various media channels, such as but not limited to video productions, Social, radio, google display ads, and out of home billboards and digital screens.
• Monitor and manage the production and distribution of different marketing materials and collaterals across all channels i.e. retail, indirect...etc.
• Develop and manage both SEM & SEO strategy & align with internal and external stakeholders to ensure content updates, internal linking architecture, page construction, meta-data content and other factors to improve search engine ranking.
• Performance Analysis and Reporting: To track the performance of marketing campaigns and initiatives, using metrics such as website traffic, lead generation, conversion rates, and ROI. Analyze data to evaluate the effectiveness of marketing strategies and make recommendations for optimization.
• Cross-Functional Collaboration: To collaborate with various departments within the company, including sales, product management, customer service, and IT, to ensure alignment and integration of marketing efforts across the organization.
• Analyze reports, dip sticks, insights from social media comments, internal and external research and recommend the way forward.
• Ensure up to date content across all our channels; Updating digital screens, monitor printing and finalization of materials such as posters, banners, brochures and other in our retail channels, indirect channel, sponsored events, activations...etc.
• Evaluate campaigns performance on all channels, recommend enhancements and monitor implementation to meet KPIs for better future results and ROI.
• Engage and supervise external suppliers, creative agencies and media agencies and ensure on time delivery of projects and deliverables. 
• Perform all other related duties as assigned.

Qualification and Experience 

• Bachelor's degree in Media, Marketing, Business or any related field. 
• 8 to 10 years experience in a similar role 

Skills and Knowledge 

• Microsoft office Excel & PowerPoint.
• Report writing and presentation.
• Proficiency in Arabic and English languages
• Marketing, branding, advertising, digital, social media skills and knowledge
• Digital expert with strong industry knowledge
• Research and analysis techniques
• Telecom knowledge
• Customer understanding
• Marketing communication
• Social Media Management
• Content Marketing Proficiency
• Digital Advertising Expertise 

Marketing and Media