Marketing & Business Development Manager (FMCG)

Job Overview: The Marketing & Business Development Manager will focus on driving the growth and visibility of our FMCG B2B e-marketplace platform. Our mission is to digitalize FMCG throughout the whole sales & distribution sector. This role involves executing marketing campaigns, building strong vendor relationships, and contributing to the overall business development strategy to expand the marketplace's footprint in the region.

Key Responsibilities:

1. Vendor Onboarding and Support:

• Identify and market to potential vendors and key accounts, encouraging them to register on the platform.
• Facilitate the onboarding process, ensuring vendors are smoothly integrated and understand the platform's features.
• Develop compelling marketing communications to engage and attract vendors.
• Support the operational flow of FMCG B2B orders in the marketplace, ensuring efficient transactions.

2. Marketing Campaigns and Strategy:

• Creating Business strategies, marketing Plans and leading the marketing team.
• Implement targeted marketing campaigns to boost the marketplace’s presence, both online and offline.

• Leverage digital marketing tools (email marketing, SEO, PPC, social media) to increase visibility and traffic.
• Execute offline marketing efforts, including trade shows and industry events, to engage potential vendors.
• Monitor market trends to adapt marketing strategies and maintain a competitive edge.

3. Relationship Building and Business Development:

• Build and maintain relationships with vendors and key accounts, focusing on long-term partnerships.
• Provide insights and recommendations to vendors to help them maximize their marketplace performance.
• Travel to meet vendors and key accounts, ensuring their needs are understood and addressed.

4. Performance Tracking and Optimization:

• Analyze marketing campaign effectiveness and provide actionable insights to the management team.
• Identify areas for improvement and implement changes to enhance campaign outcomes.
• Regularly report on performance metrics, ensuring alignment with business goals.

Required Skills and Qualifications:

• Strong communication and interpersonal skills, with the ability to negotiate and persuade effectively.
• Proven experience in FMCG B2B marketing and business development, with a focus on e-commerce or digital marketplaces.
• Proficiency in digital marketing tools and techniques (email marketing, SEO, PPC, social media).
• Excellent organizational and time management skills, with the ability to multitask and prioritize effectively.
• Willingness to travel frequently for vendor meetings and marketing events.

Preferred Skills:

• Experience in vendor or key account management within a FMCG B2B e-commerce environment.
• Familiarity with analyzing marketing performance metrics and adapting strategies accordingly.
• Multilingual abilities, particularly in Arabic and English, are highly advantageous.

Education and Experience:

• Bachelor’s degree in business, Marketing, or a related field.
• Prior experience in FMCG B2B marketing, business development, or e-commerce is highly beneficial.

How to Apply:

Send your resume and a cover letter detailing your experience and interest in the role to admin@highbaseco.com with the subject line: Marketing & Business Development Leader.

Additional Information:

• Location: This is a full-time, on-site role based in Muharraq, Bahrain.
• Employment Policy: Employees cannot engage in part-time work or freelance roles during the employment period.
• Language Proficiency: Fluency in both English and Arabic is mandatory for this role.

We’re excited to build the future of e-commerce with you!

Warm regards,

Required Skills and Qualifications:

• Strong communication and interpersonal skills, with the ability to negotiate and persuade effectively.
• Proven experience in FMCG B2B marketing and business development, with a focus on e-commerce or digital marketplaces.
• Proficiency in digital marketing tools and techniques (email marketing, SEO, PPC, social media).
• Excellent organizational and time management skills, with the ability to multitask and prioritize effectively.
• Willingness to travel frequently for vendor meetings and marketing events.

Preferred Skills:

• Experience in vendor or key account management within a FMCG B2B e-commerce environment.
• Familiarity with analyzing marketing performance metrics and adapting strategies accordingly.
• Multilingual abilities, particularly in Arabic and English, are highly advantageous.

Education and Experience:

• Bachelor’s degree in business, Marketing, or a related field.
• Prior experience in FMCG B2B marketing, business development, or e-commerce is highly beneficial.